We all know that content marketing is an essential part of brand building. We know that the creation of fresh, regular and original content is a great way of engaging with our target audience and standing out amongst the competition as well as giving our SEO an organic nudge in the right direction. That said, the way in which some businesses approach content marketing is fundamentally flawed. They think that it’s enough to simply generate great content. Unfortunately, the internet is not a meritocracy!
What is content strategy?
Glad you asked! Content strategy deals with not only the creation but the planning, distribution and governance of your content. This means ensuring that your content is not only written in a way that ensures maximum engagement with your target audience but ensuring that it is delivered in an appropriate way that it gets seen by the right people; the people who will genuinely engage with it and share it with their peers. They’re the people who have a genuine need for the products or services that you provide. It also ensures that the right guidelines are established so that your brand has a consistent voice so users know what to expect and both new leads and loyal customers can develop a personal relationship with your brand and your business.
Great content is only one piece of a greater puzzle. No matter how good your content may be, it needs a great content strategy behind it to truly resonate with your target market.
How we can help you
Content strategy is a very involved process that few entrepreneurs have the time or resources to properly commit to. Let Bevolved take all of that weight off your shoulders! Our team of experienced and skilled professionals will work with you to create a brand strategy that’s specifically tailored to the needs and goals of your business.
We’ll help you to build customer profiles to ensure that we know exactly who we are trying to reach. This will inform not only the editorial style and brand voice that we create together but the appropriate platforms to distribute your content. This will ensure that your brand gets exposed to the right people with laser targeted focus. No more ‘spray and pray’ distribution! We’ll help you to generate content that responds to the needs of your target market, answering the questions that they need answering and giving them more of what they want.
We’ll also look at what your competitors are doing, looking for ways in which we can not only learn from their mistakes but improve upon what they’re doing well. And if, for whatever reason, you’re unable to generate your own content you won’t have to besmirch your brand by outsourcing to low cost, quality overseas content farms. Our team of talented copywriters will be more than happy to generate content specifically tailored to your needs.
Why choose Bevolved?
We’re aware that we have competitors just as you do. But we’re also aware that our reputation for outstanding and individually focused client care, our obsession with quality and our collaborative approach to working with our clients leave our competitors in the dust!
We’re looking forward to working with you.