INTERNATIONAL SEARCH ENGINE OPTIMISATION (SEO)
A lot of entrepreneurs are happy simply getting to know their local market as well as they possibly can. Having established their small businesses, they’re adamant that they want to keep them small. Does that sound like you? No, we didn’t think so! You have your sights set on the global market and will stop at nothing more than total world domination. Where your peers may see a comfortable niche, you see only a bottlenecking of your scope and thus your profits. You know that your home market may not necessarily be your most profitable market. Nonetheless, even if you have the trading infrastructure to take your operation overseas, knowing that your SEO can transcend the boundaries of geography, language and culture to make you a major player on the international field is a different story altogether.
What is international SEO and why do you need it?
SEO is a broad church and while many businesses realise its importance they can develop an overly simplistic approach to this diverse discipline. Many businesses publish blog posts regularly, invest their efforts in link generation and make judicious use of keywords in their content and assume that this means they’re ‘doing’ SEO.
While these are certainly good practices, the game changes subtly when you’re trying to reach an international market. At Bevolved, we have years of experience in the intricate art of SEO our experience with overseas clients gives us an insight that can help your brand to crack those tricky overseas markets.
How Bevolved can help you?
We will work collaboratively with you to help your brand transcend lingual, cultural and geographical boundaries and make the maximum impact in the markets that matter to you. When we consult with you we will take the time to get to know your business in order to better understand how to make your content more accessible and appealing to prospective consumers in foreign territories.
Once we have set our sights on the territories where your brand can gain the traction you need we’ll set about applying geotargeting to your online presence. We are proficient in using international-friendly URL structures as well as the use of language tags to boost your visibility in foreign markets. If you need us to, we can also assist you in translating your content into any language and ensure that your web pages are optimised for the right keywords in your chosen languages. We can also help you to tailor your content to the cultural nuances of your target market.
We take the time to get to know your SEO
We will take the time to thoroughly audit your digital presence and look for any SEO missteps or missed opportunities. We will look closely at these aspects of your digital content and offers suggestions to how it can be tweaked for extra SEO efficacy.
- Security- The security of a page is enormously important to search engines, especially Google. While the search engine giant has always prioritised secure web pages (those with an https:// suffix rather than http://) it has recently begun issuing warning messages on unsecured pages… Not a great look for any business. We will help your content to steer clear of any security red flags which can impede DEO
- Keywords- The right keywords are instrumental in helping your content to reach the right eyes. We will carry out a thorough audit of your content and ensure that it makes use of optimal keywords to grow your reach.
- Freshness- It’s fairly well known that sites which post new content regularly are far more visible to search engines which is why we will work with you to develop a sound content strategy (more on that shortly).
- Site architecture- Your website’s user experience (UX) is also a key factor. Poor UX can increase your bounce rate which will make you a lower priority for search engines. We can work with you to improve your UX to keep users on-page.
- Responsiveness- In an era where most content is now viewed through mobile devices, responsive websites are higher priority for search engines. Fortunately, we offer outstanding responsive web design solutions.
- Title tags- Title tags are essential to identify the subject matter of your content. We will ensure that your pages have title tags that are succinct and accurate.
Taking SEO off the page
Not only will we go through your content page by page to ensure that it passes the rigorous tests placed upon it by search engines, we will also implement our wide range of off-page solutions to help ensure that your website and content achieve maximum visibility. Whether you have your sites set on the local, national or international market we have a range of solutions to help you including;
Content marketing is essential not just in achieving great SEO but in giving your business and your brand a voice. Our talented team of writers will work collaboratively with you to come up with a writing style that speaks with the voice of your brand. We can help you to implement a content strategy that affords you maximum customer engagement and work with you to generate consumer profiles which will inform everything from the subject matter of your content and when you post to the style of your writing.
Needless to say, our talented and creative team of writers will also be happy to furnish you with as much digital content as you need.
Search engines like sites that are linked to often. This establishes them in the eyes of search engines as trustworthy and credible sources of information. Thus, we can improve your SEO by generating links to your content from trustworthy sources which will be of high value to search engines. We will also help to provide links from sources which will be of the most value to your SEO strategy. If you’re trying to conquer the overseas market we will provide links from trusted local sources in your target destination in the local language.
If, however, you have your sights set on the local market, we can help to secure links from high value nearby domains that are of value to search engines and your local prospective customers.
Why choose us?
International SEO is tricky business. While many of its principal functions are the same as any other kind of SEO, we have the web design and development, linguistic, cultural and editorial knowledge that can position your brand for success in international territories. We pride ourselves on the outstanding levels of individual care we are able to give each and every client. Whatever your needs, we’re confident that we can come up with a bespoke international SEO package to suit you. please get in touch by 0n 0161 5314 789, emailing firstname.lastname@example.org or alternatively you can complete the form at the bottom of the page.
We can’t wait to start working with you!